Solar Plus Storage Systems Are A Match Made in Heaven

Written By Jonathan Doochin, Soligent CEO

Solar plus storage systems are growing at a record pace, and there is no sign of this trend slowing down any time soon. The Solar Energy Industries Association predicts by 2025, 25% of new residential solar systems will be paired with battery storage.

The utility-scale market is also recognizing the value of pairing solar with storage systems with almost 1 in 5 contracted projects in the U.S. You can read this piece if you want more proof of power storage dominance.

Solar means business: Major brands lead the way

It is not only homeowners who have recognized the value of solar plus storage systems. Fortune 500 companies are also saving money by switching to solar and renewable energy. Data from SEIA’s report reveals that American businesses are investing in solar and other renewable energy. Through 2019, the same report shows major U.S corporations installed over 8,300 MW of capacity in more than 38,000 different facilities across the country. 

Solar + storage: Cost-competitive

Solar plus storage continues to become cost-competitive. While the initial installation to many may seem expensive, no further costs once installed. Just a one-off cost, and that is all. Besides, most solar installers have flexible solar financing options you can consider. Not to mention that you can reap from net metering if producing more electricity— most states allow net metering.

Extremely complementary

Solar plus storage systems remarkably match very well. In fact, there is a reason for that. During the day, solar panels ensure you have enough electricity to keep your home functional and your business running. The excess electricity is stored in the battery, which you access at night or during power outages.

What does all this mean to solar installers?

The future of U.S. solar is bright. That means for solar installers to quench the growing demand, they need to ensure the solar + storage installation process is easier for both homeowners and business owners. This includes addressing any obstacles that could be preventing their customers from paying for installations. Length installation time and getting the right permits are the two main issues that frustrate and need to be addressed if installers are still focused on remaining in business. If they can find ways to decrease install time and get permits faster, chances are, they will attract more prospects.

Additionally, they need to think of ways to provide solar + storage solutions as one package, not separate. This will require a unique approach that will help prospects see the value of purchasing these products and not the cost involved. Here are some of the tactics they can employ to remain competitive throughout 2021 and beyond:

• Help prospects understand the implications of power outages and blackouts. They are common and growing. California, for example, registered 25,281 blackout events in 2019, a 23% increase from 2018.
• Explain the pros and cons of having a solar system without a storage system as a backup.
• Detail how a complete package (solar plus storage) is a perfect match.
• Talk about net metering

A little more effort

Americans are quickly recognizing the value of solar plus storage systems and doing everything possible to have the right solutions installed. Fortunately, there are many solutions out there for them to consider.

Helping them understand which solutions are appropriate for them can result in you getting the job. That can further lead to referrals if you do a decent job. In other words, that slow-moving inventory giving you sleepless nights could result from doing little in helping prospects understand why your solution is right — and why you are the right installer. Just put a little more effort —you may be surprised that is all you need to do to remain competitive.

own any time soon. The Solar Energy Industries Association predicts by 2025, 25% of new residential solar systems will be paired with battery storage.

The utility-scale market is also recognizing the value of pairing solar with storage systems with almost 1 in 5 contracted projects in the U.S. You can read this piece if you want more proof of power storage dominance.

Solar means business: Major brands lead the way

It is not only homeowners who have recognized the value of solar plus storage systems. Fortune 500 companies are also saving money by switching to solar and renewable energy. Data from SEIA’s report reveals that American businesses are investing in solar and other renewable energy. Through 2019, the same report shows major U.S corporations installed over 8,300 MW of capacity in more than 38,000 different facilities across the country. 

Solar + battery storage: Cost-competitive

Solar plus storage continues to become cost-competitive. While the initial installation to many may seem expensive, no further costs once installed. Just a one-off cost, and that is all. Besides, most solar installers have flexible solar financing options you can consider. Not to mention that you can reap from net metering if producing more electricity— most states allow net metering.

Extremely complementary

Solar plus storage systems remarkably match very well. In fact, there is a reason for that. During the day, solar panels ensure you have enough electricity to keep your home functional and your business running. The excess electricity is stored in the battery, which you access at night or during power outages.

What does all this mean to solar installers?

The future of U.S. solar is bright. That means for solar installers to quench the growing demand, they need to ensure the solar + storage installation process is easier for both homeowners and business owners. This includes addressing any obstacles that could be preventing their customers from paying for installations. Length installation time and getting the right permits are the two main issues that frustrate and need to be addressed if installers are still focused on remaining in business. If they can find ways to decrease install time and get permits faster, chances are, they will attract more prospects.

Additionally, they need to think of ways to provide solar + storage solutions as one package, not separate. This will require a unique approach that will help prospects see the value of purchasing these products and not the cost involved. Here are some of the tactics they can employ to remain competitive throughout 2021 and beyond:

• Help prospects understand the implications of power outages and blackouts. They are common and growing. California, for example, registered 25,281 blackout events in 2019, a 23% increase from 2018.
• Explain the pros and cons of having a solar system without a storage system as a backup.
• Detail how a complete package (solar plus storage) is a perfect match.
• Talk about net metering

A little more effort

Americans are quickly recognizing the value of solar plus storage systems and doing everything possible to have the right solutions installed. Fortunately, there are many solutions out there for them to consider.

Helping them understand which solutions are appropriate for them can result in you getting the job. That can further lead to referrals if you do a decent job. In other words, that slow-moving inventory giving you sleepless nights could result from doing little in helping prospects understand why your solution is right — and why you are the right installer. Just put a little more effort —you may be surprised that is all you need to do to remain competitive.