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New Survey: Homeowners Confused About Solar Incentives Under OBBB — Solar Installers Must Act Now, and Soligent Can Help

Updated: Aug 11

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With housing prices climbing, energy costs rising, and extreme weather events becoming more common, homeowners are increasingly interested in solar. But a new survey reveals many are still unclear about how recent policy shifts — specifically the One Big Beautiful Bill (OBBB) — impact the timing and value of solar investments.


For solar installers, this presents both a challenge and a massive opportunity. And Soligent is here to help you capitalize on it.


Confusion Is High — But So Is Motivation


In June 2025, the median U.S. home price hit $447,000, and equity-rich homeowners are ready to invest — they just need clarity. A recent survey by Aurora Solar of 1,000 Americans, as reported by PV Magazine USA, shows that while interest in solar is strong, there’s widespread confusion about current incentives under OBBB.


Survey highlights:

  • 34% of Americans say they’re more likely to go solar in the next 1–2 years

  • 55% would move faster if they knew incentives were expiring

  • 44% are waiting on confirmation of a 30% tax credit to move forward

  • 1 in 4 are already speaking to contractors about solar upgrades


Millennials and families with kids are especially tuned in — and worried. Nearly half of those expressing concern about OBBB’s impact have children under 25 at home.


What Installers Need to Know


This isn’t just about selling solar — it’s about educating homeowners. Many are aware that solar is valuable, but they don’t understand the urgency tied to policy deadlines. The OBBB has shifted timelines for residential incentives, and if homeowners miss the window, they could lose thousands in potential savings.


Installers must step in now to answer these questions:

  • What tax credits are still available?

  • When do they expire?

  • How does battery storage factor in?

  • What are the long-term cost and resiliency benefits?


More Than Savings — It’s Peace of Mind


Homeowners aren’t just thinking about ROI anymore. They’re thinking about energy security, climate events, and comfort.


Here’s what they want:

  • Backup power during grid outages (especially with storage)

  • Predictable monthly bills as utility rates rise

  • Smart, sustainable homes that increase property value


According to the survey, 27% of respondents are now interested in adding battery storage to their homes. That number will grow as extreme weather and power instability continue across the country.


Soligent Can Help You Educate and Close


At Soligent, we equip solar professionals with the tools, content, and product availability they need to move faster and close deals more effectively — especially when urgency is high.


We support installers with:

✔️ Educational marketing content on OBBB and incentives

✔️ Pre-vetted battery and solar equipment, in stock and ready to ship

✔️ Dealer programs and sales enablement resources

✔️ Guidance on bundling systems for max customer value

✔️ Real-time support from your Soligent account team


We’re more than a distributor — we’re your partner in turning policy confusion into sales clarity.


Final Word: The Time Is Now

The survey makes it clear: homeowners are ready, but they need your guidance. OBBB has created a moment of both risk and reward. Don’t let your customers miss out on their incentives — and don’t miss the opportunity to grow your business.


👉 Soligent can help you educate, accelerate, and close. Contact us today to get the tools and products you need to lead your market.

📞 1-800-967-6917


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