Reclaim Power: Turn Past Installs into Energy Storage Wins

At Soligent, we don’t just distribute solar and storage products—we fuel possibility, drive strategy, and help our partners uncover revenue hiding in plain sight.

With the One Big Beautiful Bill (OBBB) reshaping the federal incentive landscape, it’s clear: residential energy storage is now the most powerful opportunity in clean energy. Although the 30% federal solar tax credit (Section 25D) for residential installations is set to continue through 2032, standalone battery storage is poised to drive sales and installations as a key component of clean energy adoption.

For installers, that means your next growth phase isn’t just about new leads—it’s about activating your customer base. Your biggest wins may already be in your CRM.

Your Installed Base Is Sitting on a Storage Goldmine

Every customer you’ve already helped go solar is a pre-qualified candidate for battery storage. Here's why:

• They’ve already made the clean energy leap—so the hardest part (education and trust) is done

• Most systems are paid off or near payback, making it the perfect time to reinvest in their energy strategy

• They already trust your brand and service, meaning you're the first call they’ll take

  
  

Now that solar tax incentives are expiring, storage is the natural next step—and it's a differentiated service that can increase your average project value, boost referrals, and create new install opportunities through word-of-mouth.

5 Creative Plays to Reignite Past Customers

Here’s how to turn your old installs into new revenue and relationships:

1. Run a "Power Upgrade Week"

Promote a 7-day exclusive storage campaign to your past installs. Add urgency with:

• Time-sensitive offers

• Free installation promotions

• Preferred pricing for returning customers

  
  

2. Create a “Blackout Risk Map” by ZIP Code

Pull local outage data from utility records or outage trackers, and highlight how many times your customers’ neighborhoods lost power in the last year. Then ask: “What would backup power have been worth in those moments?”

3. Offer a “Battery Readiness Inspection”

Invite past customers to a free system health check. Even if they don’t have storage yet, this gives you a chance to assess:

• Inverter compatibility

• Backup needs

• Customer lifestyle changes (work from home, EV adoption, etc.)

  
  

Build the case for storage on facts—not assumptions.

4. Promote “Off-Grid Fridays” on Social

Start a weekly content series that showcases how batteries enable:

• True energy independence

• Lower bills with time-of-use arbitrage

• Peace of mind during grid instability

  
  

Feature real-life stories, installer tips, and customer shoutouts to build demand.

5. Pitch Storage as a Smart Tax Strategy

Help customers understand that adding a battery is a financial planning move:

• Eligible for a 30% federal tax credit through 2033

• Can be financed with flexible monthly payments

• Offsets high time-of-use utility rates and outages position storage as an investment, not just an upgrade.

  
  

Soligent Is Your Launch Pad

You don’t need to do this alone. At Soligent, we’re more than a warehouse—we’re your growth partner. We’ll support you with:

• Brand-agnostic battery training

• Ready-to-go marketing assets for email, social, and SMS campaign

• Sales enablement tools to help your team pitch and close storage upgrades

• Nationwide distribution and in-stock inventory to meet demand

  
  

We know how to scale a campaign from a single call list to a full-blown regional marketing effort—and we’re ready to do it with you.

Ready to Build Your Storage Campaign?

Whether you need ideas, inventory, or help launching your campaign, we're here to help you power up your installed base and make 2025 your most profitable year yet.

Call us: (800) 967-6917

Email: marketing@soligent.net

Visit: www.soligent.net

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