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Storage Is the Strategy: How Energy Storage Sales Are Rocketing in the Post-OBBB Era

Updated: Aug 15


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The passage of the One Big Beautiful Bill (OBBB) has ushered in a new era for solar and storage in America. With expanded tax credits, deeper homeowner incentives, and state-level rebate programs coming online, the solar conversation is rocketing upward.


Homeowners aren’t just asking “Should I go solar?”—they’re now asking “Where does battery storage fit into my system?”


For solar installers, this shift represents a massive opportunity.


At Soligent, we’re seeing a surge in demand for integrated storage solutions from our installer network nationwide. Data from the U.S. Energy Information Administration (EIA) shows that residential battery storage installations grew by 30% from 2023 to 2024, with projections estimating a further 25% increase in 2025 due to new policies like OBBB. This isn’t just anecdotal—it’s backed by trends, policy, and homeowner behavior. Let’s break down why storage is the strategy in the post-OBBB environment—and how Soligent can help you capitalize on it.


Why Storage Sales Are Surging


Several key forces are accelerating the demand for battery storage:


  1. OBBB’s 30% Storage Tax Credit For the first time, standalone batteries (not just those paired with solar) are eligible for the 30% Investment Tax Credit (ITC), extended through 2032 under OBBB. This change has reduced the upfront cost of storage systems by thousands of dollars, making residential and commercial storage far more financially accessible. According to the Department of Energy, this credit applies to batteries with a capacity of at least 3 kWh, significantly broadening eligibility.


  2. Grid Instability and Blackout Anxiety More regions across the U.S. are experiencing power outages due to aging infrastructure and extreme weather. A 2024 report from the North American Electric Reliability Corporation (NERC) noted a 15% increase in outage events from 2020 to 2024, with states like California, Texas, and Florida seeing the highest impacts. Homeowners are willing to pay a premium for energy independence, and storage is becoming a non-negotiable part of that equation.


  3. Time-of-Use (TOU) Billing and Net Metering Changes With TOU rates and reduced net metering incentives rolling out in states like California (NEM 3.0), storage allows homeowners to shift and store energy to avoid peak rates—saving up to 20-30% on electricity bills, per a 2025 study by the Lawrence Berkeley National Laboratory. States like Arizona and Nevada are following suit, further driving storage adoption.


  4. Installer Education and Product Availability Today’s installers are smarter about integrating storage into their sales process. Thanks to expanded access to training, sell sheets, and system pairing guides, upselling storage is now more streamlined and profitable. Soligent’s 2025 installer survey found that 68% of our partners reported higher close rates when offering storage alongside solar.


What Installers Are Selling: Top Storage Products at Soligent


Soligent offers a robust lineup of storage solutions to match any customer need, budget, or inverter setup. Some of our top movers include:


  • FranklinWH: Premium whole-home energy storage system with built-in energy management, seamless backup transition, and compatibility with all solar inverter types. A top choice for homeowners focused on reliability and smart control.

  • Neovolta: American-made all-in-one energy storage systems with lithium iron phosphate chemistry, integrated inverter, and UL 9540 certification—ideal for installers seeking fast installs and long-lasting performance.

  • Enphase IQ Batteries: Scalable modular design and unmatched homeowner user interface.

  • FOX ESS: High-performance hybrid and AC-coupled storage solutions with advanced monitoring, global reliability, and a sleek, installer-friendly design.


Financing Makes It Work


Let’s face it—batteries aren’t cheap, with average installed costs ranging from $8,000 to $15,000 for residential systems. But financing is what turns sticker shock into signed contracts. Soligent’s financing programs make it easier than ever to sell storage to price-sensitive homeowners:


  • Limited-Time Promotions

    Available on select batteries and inverters to help boost your margin.


  • All-in-One Financing Options

    Easily bundle solar, storage, and installation costs into one manageable monthly payment.


  • Lightning Fast Credit Approvals

    Speed up your sales process with tools that help close deals on the spot.


  • Flexible Commercial Financing through Billd

    Tailored solutions for larger C&I storage projects, with long-term options available.


If you're not talking financing during your first conversation, you're missing deals. Soligent provides sales training on how to integrate these programs into your pitch—just ask your rep.


Education Drives Adoption


Selling storage takes confidence. That’s why Soligent invests in weekly live training sessions, on-demand webinars, and bite-sized sales resources to help you win deals with:


  • Value-based selling strategies to highlight energy independence.

  • System sizing best practices for optimal performance.

  • Overcoming objections about cost and complexity.

  • Storage-specific incentive breakdowns (state and federal).


The Competitive Edge Is Clear


Solar-only quotes are becoming the new bare minimum. Installers who lead with storage—or at least include it as an optional add-on—are seeing 20% higher ticket sizes and 15% better customer satisfaction, according to Soligent’s 2025 installer data. They’re also earning more long-term referrals by positioning themselves as experts in energy resilience.

When you position yourself as an expert in energy independence, you become more than a contractor. You become a partner in resilience.


Soligent Is Your Storage Partner


From design support and spec guidance to nationwide inventory and financing, Soligent equips you to succeed in today’s energy storage boom.


Have questions? Want help quoting your next job?


👉 Soligent can help you educate, accelerate, and close. Contact us today to get the tools and products you need to lead your market.


1-800-967-6917


Sources:

  1. U.S. Energy Information Administration (EIA), 2024 Residential Energy Storage Report.

  2. U.S. Department of Energy, Investment Tax Credit Guidelines, 2025.

  3. North American Electric Reliability Corporation (NERC), 2024 Reliability Assessment.

  4. Lawrence Berkeley National Laboratory, 2025 Net Metering and TOU Study.

  5. National Renewable Energy Laboratory (NREL), 2025 Battery Storage Cost Analysis.

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