In Uncertain Times, Installers Should Double Down on Energy Storage

In Uncertain Times, Installers Should Double Down on Energy Storage

As discussions in Washington swirl around the possible rollback of clean energy tax incentives in the “Bigger, Better Bill,” one thing is clear: uncertainty is now a permanent part of the solar landscape. And in times like these, the most resilient installers won’t hit pause—they’ll pivot. That pivot point? Energy storage. The proposed legislation, if passed, could eliminate the residential clean energy tax credit and significantly reduce commercial solar credits, potentially leading to job losses and delayed projects across the industry. This immediate impact could "pull the rug out from under the residential solar industry," according to some experts, making it difficult for businesses to continue and for homeowners to recoup their solar investments. [1, 2, 3]

Why Now is the Time for Storage

The looming threat of the residential solar tax credit being reduced or eliminated could shake customer confidence. Without the promise of a 30% ITC, some homeowners may hesitate to invest in solar. But energy storage changes the conversation entirely. It reframes solar not as a savings play—but as energy security.

Storage answers the new homeowner mindset:

• What happens during a blackout?

• Can I store power when rates spike?

• How do I take control if policies change?

With utility rates climbing and grid reliability becoming less certain, batteries offer a tangible, future-proof solution that solar panels alone cannot. Consumer confidence in the U.S. energy system has reportedly plunged, with many concerned about affordability and grid reliability. [7] This growing concern, coupled with increasing instances of extreme weather events and cyberattacks on energy systems, makes the appeal of energy independence and backup power solutions even stronger. [7]

Energy Storage Is a Sales Multiplier

Installers who lead with storage aren’t just helping customers—they’re helping their own bottom line.

Batteries:

• Increase average project value by 40–70%: Adding battery storage to solar projects can significantly boost their overall value. For instance, studies have shown that incorporating even one-hour storage can increase the value of standalone solar plants by nearly 50%. [4]

• Unlock access to new financing programs and rebates: Various financing options exist for residential energy storage, including solar loans, battery leases, and power purchase agreements (PPAs). Additionally, homeowners may qualify for federal and state incentives, like the federal investment tax credit (ITC) which currently offers 30% off the cost of new clean energy projects, including battery storage. [5]

• Position installers as tech-forward, not just panel pushers: The U.S. energy storage market is experiencing rapid growth, with installations exceeding 12 GW in 2024 and projected to reach 15 GW in 2025. The residential segment alone is expected to see a 47% jump in 2025. [2] The global residential energy storage market is anticipated to nearly triple from approximately USD 10 billion in 2024 to USD 35 billion by 2034, driven by a desire for energy independence and continuous innovation. [6]

  
  

And with new products like the Tesla Powerwall 3 and FranklinWH aPower X, the tech is getting better, smarter, and easier to install than ever. Major companies are developing advanced home storage battery systems, leveraging technologies like those found in electrified vehicles to enhance capacity and efficiency. [6]

Messaging Matters

In a market jittery about legislation, your sales team needs to lead with confidence. The messaging shifts from:

“Save 30% with the tax credit” to:

“Gain energy independence, protect against outages, and future-proof your investment”

That message resonates whether or not Congress keeps its promises.

Soligent Has Your Back

At Soligent, we’re not waiting around for politicians to decide your future. We’re expanding our storage inventory, offering flexible financing, and hosting hands-on trainings to ensure your team is ready.

Now more than ever, the market needs leaders—not wait-and-seers.

📦 Everything you need. Picked. Packed. Delivered. Let’s talk storage. Call us at 800-967-6917 or visit Soligent.net to learn more.

Sources: [1] "Tax Cuts in the “Big Beautiful Bill” Could Kill Solar Power Progress - Inside Climate News." Inside Climate News, June 12, 2025. [2] "Solar Tax Credit Going Away Under Trump Bill? - GreenLancer." GreenLancer, June 14, 2025. [3] "Ohio manufacturing could be impacted by clean energy cuts in federal tax break package." WOSU News, June 16, 2025. [4] "Battery storage drives revenue for solar arrays in high load areas." PV Magazine, November 1, 2024. [5] "Your Guide To Solar Battery Storage Financing." Sistine Solar, Accessed June 16, 2025. [6] "Residential Energy Storage Market to triple, reaching USD 35 billion by 2034 at a 13.2% CAGR | Exactitude Consultancy - GlobeNewswire." GlobeNewswire, June 5, 2025. [7] "Consumer Confidence in US Energy System in Decline." Smart Energy Decisions, February 15, 2024.