Ohio State Study: Financial Drivers of Residential Solar

At Soligent, we've long championed the economic advantages of solar energy. A recent study from The Ohio State University reinforces this perspective, revealing that cost savings and other practical benefits are the primary motivators for homeowners considering rooftop or community solar installations.

Key Findings from the Study

• Financial Incentives Lead the Way: The research indicates that homeowners prioritize financial benefits—such as reduced energy bills and protection against utility rate hikes—over environmental concerns when deciding to adopt solar energy.

• Rooftop Solar Preferred Over Community Solar: Despite the accessibility of community solar programs, many participants showed a stronger inclination toward rooftop installations. This preference is attributed to the visibility of rooftop systems, which enhances their perceived value and benefits.

• Awareness Gap in Community Solar: The study highlights a significant lack of awareness about community solar options. Many respondents were unfamiliar with how these programs work or the potential savings they offer.

• Demographic Insights: Factors such as homeownership and a strong environmental identity were linked to a higher willingness to adopt rooftop solar. Conversely, a socially responsible identity correlated with a greater openness to community solar.

  
  

Soligent's Commitment

These findings align with our mission at Soligent to make solar energy more accessible and financially beneficial for all. We recognize the importance of educating homeowners about the tangible economic advantages of solar power. By bridging the awareness gap, especially concerning community solar programs, we aim to empower more individuals to make informed decisions about their energy consumption.

As we continue to innovate and provide top-tier solar solutions, we remain dedicated to supporting our partners and customers in navigating the evolving energy landscape. Together, we can drive the adoption of solar energy, not just for its environmental benefits, but for the undeniable financial advantages it offers.

Sources:

• In US, saving money is top reason to embrace solar power – Ohio State News

• Saving money is the biggest driver of residential solar adoption – pv magazine International